Most athletic directors spend countless hours investing in student-athletes. But one of the greatest ways to improve the athlete experience may be to invest first in the people leading them every day: their coaches.

In Episode 167 of The Mental Mettle Podcast, Coach Matt Thomann sits down with Midland University Athletic Director Courtney Thomsen to discuss what truly builds strong athletic programs. From coach burnout and athlete retention to vulnerability, leadership, and culture, this conversation offers practical insight for athletic directors, coaches, and anyone responsible for developing people.

Courtney’s message is clear: better coaches create better experiences for athletes. When coaches are supported, self-aware, and healthy, they are better equipped to create resilient teams, meaningful relationships, and environments where athletes want to stay and grow. At Midland, Thomsen focuses on supporting coaches—not simply evaluating them—because their influence on athletes is never neutral.Ep.-167-Better-Coaches.-Better-Athletes-with-Midland-AD-Courtney-Thomsen.txt

Winning matters, but it cannot be the only measure of success. Great programs also pay attention to retention, academic growth, relationships, team culture, and whether athletes are becoming stronger people through the experience. As Courtney explains, the lessons of athletics—handling adversity, taking feedback, leading others, and sticking with hard things—matter far beyond the field or court.Ep.-167-Better-Coaches.-Better-Athletes-with-Midland-AD-Courtney-Thomsen.txt

In this episode, we discuss:

  • Why coach development matters more than ever.
  • How healthy coaches create resilient athletes.
  • Preventing coach burnout before it affects the team.
  • The role of vulnerability and relationships in great coaching.
  • Why culture—not just winning—drives long-term success.
  • How athletic directors can build programs athletes want to join and remain part of.

Whether you are a high school coach, college coach, athletic director, or educator, this episode will challenge the way you think about leadership, mental toughness, and the lasting impact of coaching.

If you are interested in bringing Ember to Inferno, Coach Matt’s professional-development program for coaching staffs, to your school or athletic department, visit mentalmettlelifecoaching.com.

For more information about Mental Mettle Coaching, visit mentalmettlecoach.com. Sign up for the free Resilient Parents Playbook, or contact matt@mentalmettlecoach.com for a free coaching session with Coach Thomann.

Are you ready to forge your mettle?

More From Mental Mettle

Episode 168: It's Supposed to Be Hard. How to Use Adversity in Athletics to Build Mental Toughness.
What if we stopped trying to protect athletes from adversity and started teaching them how to use it? Coach Matt Thomann takes on one of the most important—and often misunderstood—parts of athletics: adversity. The pressure, mistakes, difficult practices, losses, disappointment, and setbacks athletes face are not simply obstacles to get around. They can become the very experiences that build confidence, resilience, perseverance, and mental toughness.
Back-to-School Sports: How Schools Build a Championship Culture
Learn how coaches, parents, and school leaders can build a championship culture this back-to-school season through mental performance training, shared expectations, and intentional support for student-athletes.
Episode 166: The Principal's Playbook for Building Championship Culture with Metamora's Charlie Zimmerman
What separates a good athletic program from a great one? In Episode 166 of The Mental Mettle Podcast, I sit down with Charlie Zimmerman, principal of Metamora Township High School, to talk about what it really takes to build a championship culture.
Episode 165: "I know I'll be ok" with USA Handball Player Julia Taylor
In Episode 165 of The Mental Mettle Podcast, Coach Matt Thomann sits down with Team USA women’s handball athlete Julia Taylor for a powerful conversation about resilience, purpose, and servant leadership. Julia’s story is shaped by early loss, unexpected opportunity, and the long grind of building a life and career in a sport most Americans rarely see.
Episode 164: Hope is Aggressive with Dr. Brandi Kelly
What if hope is not something passive, but something powerful? In Episode 164 of The Mental Mettle Podcast, I sit down with Dr. Brandi Kelly to talk about a kind of hope that does more than comfort us in hard times.
Episode 163: Playing from Identity, Not Approval with Ricky Scruggs
In Episode 163 of The Mental Mettle Podcast, we sit down with mental and spiritual performance coach Ricky Scruggs for a conversation about identity, pressure, and what it really means to compete with confidence. Ricky’s story spans baseball, business, coaching, faith, and personal growth, but at the center of it all is one powerful lesson: when athletes perform for approval, they carry unnecessary weight. When they perform from identity, they find freedom.